I was looking at Microsoft’s training website today and noticed this bold claim:
Of course I clicked. It turns out they meant in 15 minute increments. I didn’t really know how to feel about this banner. Duped? Relieved? (Could someone really learn in 15 minutes what’s taken me years.) In the end I just nodded my head and said that sounds about right.
I think most users are happy (happy may be a little strong) to devote 15 minutes to learning something meaningful. If you string enough of these together and are smart about the subject matter–well you might just have yourself a training program.
I remember giving a speech to a group in Dallas five or so years ago and challenging them to cut all of their training courses in half. And then cut them again. At the time, attendees thought 1 hour was as low as they could go. I pushed them to try and get it done in 30 minutes. I wonder how they will feel about 15 minutes?